Master of Science in Marketing

Master Marketing Strategy

To get your brand to become top of mind in the eyes of potential buyers, you need to go beyond “doing marketing” and become an expert at marketing strategy and aligning resources. However, developing the skills you need in a sea of change, an overwhelming amount of information, and managing the day-to-day can feel insurmountable.

That’s why we designed our Master of Science in Marketing degree program. In it, you’ll learn from successful marketing leaders and become equipped with expertise and knowledge essential for success in this ever-evolving field. From advanced marketing strategies to in-depth market research and understanding consumer behavior, our comprehensive curriculum prepares you to confidently address real-world marketing challenges and inspire innovation in the industry.

Why Walsh?

Faculty With Real-World Experience

There’s no substitute for experience. 95% of Walsh faculty bring their real-world industry experience into the classroom . You will learn from proven business minds who have worked or are working in the roles you may see yourself in one day.

Flexible Learning Options

Recognizing the diverse needs of our students, Walsh College offers a range of flexible learning options. Whether you prefer traditional on-campus classes, online learning, or a hybrid approach, we have a solution that fits your lifestyle.

Career Services & Networking Events

Your success extends beyond the classroom, and we are committed to supporting your career aspirations. Walsh provides comprehensive career services, including resume workshops, networking events, and job placement assistance to help you launch your professional journey.

Dual Degree Options

For those looking to take a commanding lead in their industry, our dual MBA and Master of Science degrees allow you to earn two graduate degrees with as few as 3 additional courses, gaining the broad range of knowledge and skills an MBA brings along with the depth of an area of specialty.

Easy Transfer Process

Seamless transfer of all of your credits including courses completed through dual enrollment, early college, advanced placement, industry-specific, and more. Walsh Now admission allows you to concurrently enroll with as few as 36 credits completed!

A Network of Support

Our knowledgeable, professional staff will be there to help from your first contact to the day you graduate. With free tutoring, professional mentoring, and networking opportunities throughout the year, you’ll have the resources you need for academic and professional success.

Overview, Courses, and Graduation Requirements

Learning Outcomes

  • Develop advanced marketing strategies that drive business growth.
  • Analyze market trends and consumer behavior to make data-driven decisions.
  • Craft effective marketing campaigns that deeply resonate with target audiences.
  • Employ advanced market research techniques to gain a competitive edge.
  • Implement digital marketing and social media strategies to empower businesses.

Career Outcomes

Graduates of our Master of Science in Marketing program emerge well-prepared for a diverse array of thrilling marketing careers. Whether your passion lies in brand management, market research, digital marketing, or strategic marketing, this program equips you with the skills and knowledge to thrive. You’ll be ready to assume roles such as Marketing Manager, Market Research Analyst, Digital Marketing Specialist, and a plethora of other captivating positions. A Walsh degree unlocks doors to a world brimming with marketing opportunities.

Walsh Making a Difference.

There are a lot of reasons students love attending Walsh. Listen to some of our alumni share what made Walsh the right fit for them.

Your Steps to A Better Future

1. Apply to Walsh

Applying is easy through our online portal. Have a few questions first? Our Enrollment Specialists are ready to help!

2. Level Up Your Expertise

Start your degree and enjoy world-class training you can put to work the next day.

3. Stand Out from the Crowd

With your Master of Science in Marketing degree from Walsh, you’ll be prepared to develop initiatives and strategies that will get your brand the attention it deserves.



So many possibilities are unleashed when you enroll in the right Walsh program.

We want to help you find the degree that’s right for you.



Take the first step toward the rest of your life. Apply online or speak with an Enrollment Specialist today.

Call 248-823-1600 or email