Master of Science in Marketing

Master Marketing Strategy

To get your brand to become top of mind in the eyes of potential buyers, you need to go beyond “doing marketing” and become an expert at marketing strategy and aligning resources. However, developing the skills you need in a sea of change, an overwhelming amount of information, and managing the day-to-day can feel insurmountable.

That’s why we designed our Master of Science in Marketing degree program. In it, you’ll learn from successful marketing leaders and become equipped with expertise and knowledge essential for success in this ever-evolving field. From advanced marketing strategies to in-depth market research and understanding consumer behavior, our comprehensive curriculum prepares you to confidently address real-world marketing challenges and inspire innovation in the industry.

Why Walsh?

Faculty With Real-World Experience

There’s no substitute for experience. 95% of Walsh faculty bring their real-world industry experience into the classroom . You will learn from proven business minds who have worked or are working in the roles you may see yourself in one day.

Flexibility and Personal Attention

As a college designed entirely around the needs of busy people, we allow you to schedule classes around your life. Take classes entirely online, at one of our convenient locations, or a combination of both and make your education work for you.

Overview, Courses, and Graduation Requirements

Learning Outcomes

  • Develop advanced marketing strategies that drive business growth.
  • Analyze market trends and consumer behavior to make data-driven decisions.
  • Craft effective marketing campaigns that deeply resonate with target audiences.
  • Employ advanced market research techniques to gain a competitive edge.
  • Implement digital marketing and social media strategies to empower businesses.

Career Outcomes

Graduates of our Master of Science in Marketing program emerge well-prepared for a diverse array of thrilling marketing careers. Whether your passion lies in brand management, market research, digital marketing, or strategic marketing, this program equips you with the skills and knowledge to thrive. You’ll be ready to assume roles such as Marketing Manager, Market Research Analyst, Digital Marketing Specialist, and a plethora of other captivating positions. A Walsh degree unlocks doors to a world brimming with marketing opportunities.



Take the first step toward the rest of your life. Apply online or speak with an advisor today.

Call 248-823-1600 or email

Your Steps to A Better Future

1. Apply to Walsh

Applying is easy through our online portal. Have a few questions first? Our admissions specialists are ready to help!

2. Level Up Your Expertise

Start your degree and enjoy world-class training you can put to work the next day.

3. Stand Out from the Crowd

With your Master of Science in Marketing degree from Walsh, you’ll be prepared to develop initiatives and strategies that will get your brand the attention it deserves.