Bachelor of Business Administration

Marketing

Walsh College’s Bachelor of Business Administration in Marketing equips you with the skills to create, communicate, and deliver value in today’s dynamic marketplace. You’ll gain a strong foundation in business while exploring marketing strategy, consumer behavior, advertising, digital media, and analytics. With coursework in accounting, communications, economics, finance, and technology, this program blends practical experience with academic rigor to prepare you for careers in brand management, digital marketing, market research, and more.

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SIMPLE TRANSFER PROCESS

Transfer your credits

AFFORDABLE EDUCATION

Financial aid & scholarships

TIME TO COMPLETE

As little as 1 year

APPLICATION DEADLINE

Now accepting

OVERVIEW  |  OUTCOMES  |  TESTIMONIALS  |  COURSE CATALOG

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Everything you need to know to start strong, stay on track, and reach your goals

Walsh Marketing Association

Your network is a must-have in the business world. The Walsh Marketing Association is the perfect place to build your network. It connects you with fellow students who could become future colleagues or even business partners. You will advance your knowledge and enhance your career, learning from business professionals and experts in the field.

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Accreditation

ACBSP accredited badge

This program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

Learn your way

At Walsh College, you can choose the learning style that fits your life best. Take classes online anytime with no set meeting times, join live virtual sessions on Zoom, or come to in-person classes on campus—it’s up to you. Whether you prefer flexibility, real-time interaction, or face-to-face learning, you can attend from anywhere and stay on track with your goals your way.

ONLINE CLASSES

LIVE VIRTUAL SESSIONS

ON CAMPUS

Learning Outcomes

You will gain knowledge and skills that will be immediately applicable to your marketing career as you learn to:

  1. Strategize, plan, and launch digital and traditional marketing campaigns
  2. Understand the consumer decision-making process
  3. Conduct and analyze market research
  4. Understand marketing practices in a broad range of industries including corporate, retail, and nonprofit environments

Career Opportunities

According to the American Marketing Association, almost a third of all Americans are employed in marketing-related positions. Marketing specialists are employed in virtually every industry.

The demand for marketing research analysts is expected to remain particularly strong as competition in business and industry continues to increase. Advertising, promotions, and marketing managing positions are highly desirable and often sought by other managers and experienced professionals. With internet-based advertising becoming more important, advertising managers who can navigate the digital world should have the best opportunities.

Hear From Our Alumni

There are a lot of reasons students love attending Walsh.
Listen to some of our alumni share what made Walsh the right fit for them.

We can’t wait to help start your journey at Walsh

We’re here for you! Whether you have questions about admissions, financial aid, or program requirements, our dedicated team is ready to assist. Request information, schedule an appointment with an advisor, or begin your application now—your future starts with Walsh.

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SCHEDULE AN APPOINTMENT
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