Bachelor of Business Administration in Marketing

The Walsh Bachelor of Business Administration in Marketing blends academic rigor and practical skill development to prepare you for a successful career in marketing. This comprehensive program combines marketing fundamentals and a strong business foundation with courses in accounting, advertising, communications, economics, finance, statistics, technology, and more.

Why Walsh?

Faculty With Real-World Experience

There’s no substitute for experience. 95% of Walsh faculty bring their real-world industry experience into the classroom . You will learn from proven business minds who have worked or are working in the roles you may see yourself in one day.

Flexibility and Personal Attention

As a college designed entirely around the needs of busy people, we allow you to schedule classes around your life. Take classes entirely online, at one of our convenient locations, or a combination of both and make your education work for you.

“When I speak about my experience at Walsh, I usually tell others about the support I got from my advisors and anyone I reached out to for help. Being off location, I still had access to the resources I would have if I was on location.” Natalie Light, BBA-MKT ’17

“I transferred to Walsh because I really love the atmosphere in the classroom – you truly feel like you’re in the business world.”
Gina Gojcaj, BBA-MKT ’17

Overview, Courses, and Graduation Requirements

Learning Outcomes

You will gain knowledge and skills that will be immediately applicable to your marketing career as you learn to:

  • Strategize, plan, and launch digital and traditional marketing campaigns
  • Understand the consumer decision-making process
  • Conduct and analyze market research
  • Understand marketing practices in a broad range of industries including corporate, retail, and nonprofit environments

Year-round registration and four 11-week semesters let you plan your academic year in advance and progress through your program at a steady pace.

This program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

Career Outcomes

According to the American Marketing Association, almost a third of all Americans are employed in marketing-related positions. Marketing specialists are employed in virtually every industry. Employment for marketing managers is expected to grow 13% and advertising and promotion managers are projected to grow 7% through 2022.

The demand for marketing research analysts is expected to remain particularly strong as competition in business and industry continues to increase. Advertising, promotions, and marketing managing positions are highly desirable and often sought by other managers and experienced professionals. With internet-based advertising becoming more important, advertising managers who can navigate the digital world should have the best opportunities.

With lifelong career services from Walsh, you’ll get guidance and clarity for your next career success.

FastTrack Your Education

FastTrack is an accelerated degree program that lets you earn your bachelor’s and master’s degrees at the same time. Meet with a Walsh advisor to learn more.

Join the Walsh Family

Your network is a must-have in the business world. The Walsh Marketing Association is the perfect place to build your network. It connects you with fellow students who could become future colleagues or even business partners. You will advance your knowledge and enhance your career, learning from business professionals and experts in the field.



Take the first step toward the rest of your life.
Apply online or speak with an advisor today.

Call 248-823-1600 or email