Marketing Capstone: Teaching the Art & Science of Marketing

Clinical assistant professor of marketing Nicholas McCracken discusses how capstone courses prepare Walsh marketing students to become next-level brand managers. McCracken has years of senior-level industry experience working in market research, as part of a business incubator and in media. He now leads a strategic research group at Ford Motor Company. McCracken collaborated with Michael Levens, Ph.D., president…

Faculty Spotlight: John Moore, Ph.D., CPA

Lifelong Learner The best educators, the ones we remember long after we’ve left the classroom, do more than transmit knowledge; they help their students develop a lifelong passion for learning. John Moore, Ph.D., professor and chair of Walsh’s finance and economics department, has been doing just that for his students for years. Moore understands the balancing…

Walsh Achieves SHRM HR Curriculum Alignment

The Society for Human Resource Management (SHRM) has acknowledged that Walsh’s Master of Science in Management (MSM) with a concentration in human resource management is now aligned with SHRM’s HR Curriculum Guidebook and Templates. Throughout the world, SHRM is the expert and thought leader on issues impacting workplaces. With 300,000 plus HR and business executive members…