This is not business as usual

Walsh College’s Bachelor of Business Administration in General Business offers a comprehensive curriculum that combines real-world insights with a nationally ranked business education. Students develop versatile skills across key areas such as management, marketing, finance, and accounting, preparing them for diverse career paths in today’s dynamic business environment.

TOTAL CREDITS

30 Credits

TIME TO COMPLETE

Can be completed in as little as 12 months

NEXT TERM APPLICATION DEADLINE

August 1, 2025

Curriculum

General Education Courses

Business Communications I 3 credits
This course will prepare you for both academic and business writing, with consideration for the audience and purpose of each composition. Throughout the class, you will build your writing skills and speaking skills. You will also work on using sources, choosing ideas from sources, and using those ideas to support an idea or recommendation.
Economics I 3 credits
This course is to be completed at the transfer school.
Economics II 3 credits
This course is to be completed at the transfer school.
English Composition 3 credits
This course is to be completed at the transfer school.
Business Algebra 3 credits
The course consists of a continuation of the Algebra sequence. Topics include systems of equations, functions and graphs, radical expressions, rational exponents, complex numbers, and logarithms.
Statistical Methods For Business 3 credits
An in-depth study of descriptive statistical concepts, techniques, and tools applicable to business and business decision-making. Methods of collecting, summarizing, and describing data and related measures of central tendency and dispersion are examined. Students describe and analyze data using measures of central tendency and descriptive statistical tools, including graphs and other comparative techniques. Topics include data types, probability, sampling, sampling distributions, and estimation.

Business Courses

Accounting 3 credits
This fundamental accounting course is designed to enable the student to prepare, evaluate, and use accounting data. The mechanics of financial accounting and the overall effect of accounting procedures on published financial statements are examined in detail.
Managerial Accounting 3 credits
This course provides a basic technical understanding of managerial accounting topics with an emphasis on the uses of accounting data by managers. Topics include unit cost determination, cost-volume-profit analysis, direct costing, variance analysis, and budgeting.
The Legal Environment of Business 3 credits
This course is a survey of the legal environment in which contemporary business is conducted and the ethical and legal environment of business. Students are provided with a basic and practical understanding of American and international law in such a way as to assist them in meeting the challenges of day-to-day legal and ethical decision making in a rapidly changing business climate. This course introduces students to the foundations of U.S. law and the federal and state court systems. Students will discuss and explain the basics of modern contract law (E-contracts included), internet law and social media, negotiable instruments, and bankruptcy, in addition to identifying and evaluating business and employment relationships, aspects of property law, environmental law and commercial transactions, personal and business torts, securities regulation and consumer protection laws. Comparing aspects and advantages of various business organizations is included.
Business Computing Tools 3 credits
This course develops skill mastery of the use of computers and business information technology applications. Through a series of business application scenarios, the student demonstrates mastery of contemporary business tools to satisfy the demands of modern business requirements.
Management I 3 credits
This course introduces the fundamental principles of management and traces its development from classical beginnings to its present concepts and styles. Students discuss current management practices and future trends, and review applicability of management skills to all businesses and professions.
Behavioral Management 3 credits
This course explores individual and group workplace behavior in a dynamic and rapidly changing environment. Students analyze the cause and effect of behavior and interrelationships between people in their roles within organizational settings. Students also discuss strategies for effective relationships and productive responses to change.
Marketing I 3 credits
This course examines the principles, concepts, and practices of marketing products and/or services in organizations. Students will learn how the marketing mix (i.e., product, price, promotion, and distribution) impacts the achievement of corporate goals and objectives. Students will also assess legal, regulatory, consumer/socioeconomic, internal, and external environmental factors; forecasting; and resource availability and utilization considerations in the marketing-management-decision-making processes.

Core Courses

Business Communication Strategies 3 credits
Effective business communications drive effective business operations and success. This course explores professional business communications and its role in the business environment. Activities focus on fluid and clear business prose in written, oral and presentation formats. COM 405 fulfills the COM 340 requirement in bachelor’s degree programs in catalogs prior to 2023.
Financial Markets for the Modern Economy 3 credits
This course provides an overview of the financial system including the financial markets and institutions that comprise it in addition to exploring the nature and scope of the financial management of businesses through the financial analysis, planning, and decision-making functions. Topics include financial markets, money characteristics, interest rates, the Federal Reserve System monetary policy, financial performance analysis, working capital management, cost of capital, capital budgeting, the financial planning process, as well as the valuation of both stocks and bonds. Students will make extensive use of a financial calculator and Microsoft Excel for analysis and problem-solving.
Critical Thinking for Ethical Leaders 3 credits
This course explores different frameworks for ethical decision making. Business decisions have impacts across many spectrums. Students will investigate key approaches and tools to navigate decision making and ethical dilemmas.
Cybersecurity & Risk Management for Business 3 credits
This course examines current and developing business information technologies and their potential for satisfying emerging business needs. Students explore the critical role of business information technology in modern business. Topics include fundamentals of systems theory, information technology architecture, technology trends, and business requirement definition. Individually and through teams, students demonstrate proficiency in investigating one or more assigned business problems, developing a definition, building a business case for business information technology solutions, and planning for effectively communicating with all levels of an organization to achieve support for that case. Students also demonstrate their capability to electronically access Library resources.
Production and Operations Management 3 credits
In this course, students will become familiar with the tools used by the production and operations functions within a business. Students apply the systems approach to understanding various sub-functions of the production system, including interrelationships among the subsystems. Students review production concepts and productivity management, plus related topics such as production planning; process planning; capacity planning; facility planning; material requirement planning; inventory control work; quality control; and maintenance.
Business Strategy of Organizational Resilience 3 credits
This course investigates the role of organizational resilience in business strategy and success. Turbulent business environment challenge traditional approaches to business success. This course explores org resilience at a high level, illustrating vision and strategy shifts successful business are forced to embrace during uncertain times.
Contemporary Marketing Trends 3 credits
To succeed in today’s fast-paced, digital marketing world, it’s critical to integrate cross-channel marketing campaigns and be mindful of new marketing models and platforms. Companies with a strong online marketing presence are more likely to react swiftly to changes in consumer behavior. Contemporary trends such as mobile-first search, artificial intelligence (AI) marketing, voice SEO, connected TV, and micro-influencers will be examined, among others.
BUSINESS ANALYTICS & PROBLEM SOLVING 3 credits
Building upon the content of QM 202, this course focuses upon data interpretation through the use of inferential statistics. By the end of the course, each student will demonstrate the ability to select and use inferential statistical tools to analyze a variety of datasets from varying business-based application settings, and will justify, report, and interpret the results of such analyses. Students will apply these skills to critique and interpret research reports that are represented within business literature from various business settings. Students will also be introduced to quantitative methods involving differing probability distributions that require the use of less typical data analysis tools.

General Business Major Courses

Organizational Leadership 3 credits
This course explores the leadership of modern organizations. Students assess historical and contemporary theories of leadership, and the relationships between the leaders and followers within an organization. Students also discuss the effectiveness of various leadership styles, as well as a leader’s impact on organizational structure; culture; decision-making processes; communications; and goal attainment.
Project Management 3 credits
The success of an organization can be aided by the application of strong project management practices. This course will introduce the theories of project management, the project management lifecycle, and the practical tools and techniques that help to manage a project from its initiation to its close. A strong focus on communication and project control will be emphasized. Concepts can be applied to existing organizations as well as to entrepreneurial initiatives.
Any 300-400 Level Elective (8 total) 3 credits each (24 credits total)
Any eight of the 300 to 400 level elective courses

Capstone

Business Strategy and Policy (Capstone) 3 credits
This capstone course enables the student to apply the tools and analytical skills for planning and controlling the operations of a business. Through the analysis of cases, the student will design strategies, formulate policies, and solve managerial problems. The student will also evaluate corporate missions, objectives, strategies, tactics, policies, and execution while considering the ethical implications of those actions.

Everything you need to know to start strong, stay on track, and reach your goals

A minimum of 36 semester credits are required to transfer to Walsh College and a minimum of 30 semester credits in general education are required to graduate.

ECN 201ECN 202, and ENG 100 must be completed at the transfer school. Successfully complete the remaining courses at the transfer school or at Walsh College.

Online Course Orientation
The free and no credit Moodle orientation (MDL*001*R1) is mandatory for all students. MDL*001*R1 must be taken prior to the start of the first course.

Learn More

An admission application is required for consideration for admission to any Walsh College bachelor’s degree program. Admitted students may first enroll in any semester of fall, winter, spring, or summer.

  • Applicants must submit their application along with required materials for evaluation minimally one week in advance of their intended first semester.
  • Applicants seeking admission on a F-1 Student Visa must submit their application and required materials at least eight weeks prior to the first date of the semester.

Learn More

The Walsh College Fast Track program allows bachelor’s degree seeking students to complete master’s level courses as part of their bachelor’s degree requirements. The following is a “best fit” FastTrack option available to choose from with many more options available. See the Fast Track Program section for more information.

Bachelor of Business Administration to Master of Business Administration or STEM Master of Business Administration

Complete the following core courses as part of your Bachelor of Business Administration program to Fast Track to the Master of Business Administration or STEM Master of Business Administration.

Learn More

To graduate with a Bachelor of Business Administration General Business degree from Walsh College, students must meet general and program-specific graduation requirements. All students must:

  • Complete a program of study within 60 calendar months (five years) from the initial date of course enrollment (as designated by the first semester attended on the student’s Walsh College transcript). A student’s program of study is the specific curriculum required by the institution at the time of the student’s matriculation as a bachelor’s degree candidate at Walsh College unless the student changes majors or degrees while attending Walsh College. If a student changes majors or degrees, the program of study is the specific curriculum required by the College at the time the student officially changes the major or degree.

Learn More

ACBSP accredited badge

This program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

Learn Your Way

At Walsh College, you can choose the learning style that fits your life best. Take classes online anytime with no set meeting times, join live virtual sessions on Zoom, or come to in-person classes on campus—it’s up to you. Whether you prefer flexibility, real-time interaction, or face-to-face learning, you can attend from anywhere and stay on track with your goals your way.

ONLINE CLASSES

LIVE VIRTUAL SESSIONS

ON CAMPUS

Walsh Students

Learning Outcomes

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

  1. Outcome 1
  2. Outcome 2
  3. Outcome 3
Doctoral Degrees header

Career Opportunities

Walsh has alumni in nearly every Michigan-based Fortune 500 company and around the world in global markets. With the Walsh BBA-General Business, you’ll be ready to enter the workforce with the confidence you need for business leadership in whatever direction you choose. And with lifelong career services from Walsh, you’ll get guidance and clarity for your next career success.

Careers in General Business

Accountant

Advertising Executive

Consultant

Economist

Entrepreneur

Financial Analyst

Marketing Manager

Corporate Trainer

Hear From Our Alumni

There are a lot of reasons students love attending Walsh.
Listen to some of our alumni share what made Walsh the right fit for them.

We can’t wait to help start your journey at Walsh

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.