Bachelor of Business Administration in Marketing
The Walsh Bachelor of Business Administration in Marketing blends academic rigor and practical skill development to prepare you for a successful career in marketing. This comprehensive program combines marketing fundamentals and a strong business foundation with courses in accounting, advertising, communications, economics, finance, statistics, technology, and more.
You will gain knowledge and skills that will be immediately applicable to your marketing career as you learn to:
- Strategize, plan, and launch digital and traditional marketing campaigns
- Understand the consumer decision-making process
- Conduct and analyze market research
- Understand marketing practices in a broad range of industries including corporate, retail, and nonprofit environments