Bachelor of Business Administration in Marketing

The Walsh Bachelor of Business Administration in Marketing blends academic rigor and practical skill development to prepare you for a successful career in marketing. This comprehensive program combines marketing fundamentals and a strong business foundation with courses in accounting, advertising, communications, economics, finance, statistics, technology, and more.

You will gain knowledge and skills that will be immediately applicable to your marketing career as you learn to:

  • Strategize, plan, and launch digital and traditional marketing campaigns
  • Understand the consumer decision-making process
  • Conduct and analyze market research
  • Understand marketing practices in a broad range of industries including corporate, retail, and nonprofit environments

Faculty With Real-World Experience

95% of Walsh faculty have real-world experience that they bring into the classroom. Through our hands-on curriculum, you will understand not just how to use the knowledge and technical skills you will gain, but why they are used, which is critical to a successful career in marketing.

Personal Attention and Flexibility

Schedule your education around your life. Programs may be delivered in a variety of formats including 100% online, in person, in a remote synchronous mode, or a combination. Connected classrooms let faculty, on-ground, and remote students interact in real time. No matter how you attend, you’ll receive personal attention in small class settings. Schedule time to meet with an admissions advisor today!

A Network of Support

With free tutoring, professional mentoring, and lifetime career services, you will have the resources you need for academic and professional success. Our active Student Life community offers many opportunities for you to build your personal network, too.

Fast Track Your Education

FastTrack is an accelerated program that lets you earn your bachelor’s and master’s degrees in as little as five years. Meet with a Walsh advisor to learn more.

Year-round registration and four 11-week semesters let you plan your academic year in advance and progress through your program at a steady pace.



Apply online or speak with an admissions advisor today. Call 248-823-1600 or email

Appointments are available Monday through Friday.

View Overview, Courses, and Graduation Requirements

For consideration for admission to a Walsh Bachelor of Accountancy, Bachelor of Business Administration, or Bachelor of Science in Information Technology degree program, an applicant must have:

  • An associate degree OR 60 semester credit hours completed at the 100/1000 level or above with a grade of “C” (2.000) or better and a minimum cumulative grade point average of 2.000 on a 4.000 scale from all prior institutions attended

All academic coursework considered for use in meeting admissions requirements or for use in establishing direct equivalent transfer credit must be from a regional accrediting organization recognized by the Council for Higher Education Accreditation (CHEA) and U.S. Department of Education (USDE), Credits completed outside of the United States must be evaluated by an agency that is a member of NACES (

Why Walsh?

“When I speak about my experience at Walsh, I usually tell others about the support I got from my advisors and anyone I reached out to for help. Being off location, I still had access to the resources I would have if I was on location.” Natalie Light, BBA-MKT ’17

“I transferred to Walsh because I really love the atmosphere in the classroom – you truly feel like you’re in the business world.”
Gina Gojcaj, BBA-MKT ’17

Employment Opportunities

According to the American Marketing Association, almost a third of all Americans are employed in marketing-related positions. Marketing specialists are employed in virtually every industry. Employment for marketing managers is expected to grow 13% and advertising and promotion managers are projected to grow 7% through 2022.

The demand for marketing research analysts is expected to remain particularly strong as competition in business and industry continues to increase. Advertising, promotions, and marketing managing positions are highly desirable and often sought by other managers and experienced professionals. With internet-based advertising becoming more important, advertising managers who can navigate the digital world should have the best opportunities.

With lifelong career services from Walsh, you’ll get guidance and clarity for your next career success.

Join the Walsh Family

Your network is a must-have in the business world. The Walsh Marketing Association is the perfect place to build your network. It connects you with fellow students who could become future colleagues or even business partners. You will advance your knowledge and enhance your career, learning from business professionals and experts in the field.

This program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).